Youth are powerful voices for nicotine prevention. Youth can encourage their peers, families, and communities to be tobacco free. Youth initiatives can give youth the tools to become tobacco-free leaders.

Counter Tobacco Youth Engagement Activities ( 

The Real Cost 

  • FDA campaign that educates teens about the harmful effects of tobacco use for ages 12 to 17.  
  • Includes social media channels with campaign messages focused on youth education on the risk of addiction and other health consequences. 

Take Down Tobacco (Formerly Kick Butts Day) 

  • From the Campaign for Tobacco-Free Kids. 
  • Take Down Tobacco is a national day of activism that empowers youth and adults to stand up and speak out against the tobacco industry. Events occur in schools and communities across the U.S. and around the world. This event culminates every March with the Take Down Tobacco National Day of Action. 

Truth Initiative

  • Youth activism training that inspires youth to take action in their communities.
  • College leaders are students who train in tobacco prevention campaigns and leadership development. Students then lead and help develop engagement, education and advocacy activities to educate and organize their peers to build a movement to become a tobacco free campus. 
  • truth Ambassadors have previous experience with tobacco control advocacy. truth ambassadors have been in their communities advocating for them to be tobacco free and have been mobilizing their peers to join the tobacco free movement. Ambassadors receive financial support to create and promote projects in their communities to be tobacco free. 
  • Community leaders are trained young adults who educate and mobilize youth in their communities on tobacco control issues.